When the whole world goes digital everything, there are some inventions that make you think "Why was this not invented long ago?". Simplewire invented one of these things. A proper smart set of thingamajigs, that make electrical marking a walk in the park. A modern replacement of stickers. Simplewire reached out to me and my partner in crime at the time, and asked if we would like to help them strenthen their brand visually and strategically. A sizable project that took us deep into the brains of three dudes passiomnate about engineering. The goal was to create a visual identity and a brand strategy that matched their ambitions of becoming a new standard in the field of electrical work.